To bring People together to celebrate the Flora, Fauna and Cultural diversity of Africa.
To become Africa's top beauty pageant for promotion of culture and tourism.
Miss Tourism Kenya
Miss tourism Kenya is an event geared towards promotion of Tourist attraction sites in all counties. Kenya being so diverse in flora and fauna, the event comes in handy in creating awareness of the same. Tourism being one of the highest contributor of the country's GDP, it has an important knock-on effect in the other areas such as environment, transport, agriculture, security, telecommunication information and energy sector to mention but a few. It contributes greatly in job creation, and that's why Miss Tourism is a very effective vehicle the sector can use in creation of positive awareness.